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Buvna Ayyagari

Vice President and Head of UX

Ms. Ayyagari serves as Vice President and Head of Customer Experience at Renesas Electronics Corporation. She assumed her role in September 2024; she is mandated with strategy and execution to deliver an exceptional customer experience with Renesas products and ensuring customers achieve their desired outcomes with Renesas solutions. 

Ms. Ayyagari joined Renesas in August 2023 as Vice President of Software and Digitalization. In this newly created role, Ms. Ayyagari was responsible for defining the strategy for the organization, optimizing embedded software solutions, and spearheading the definition, development, and implementation of market leading integrated development solutions to deliver enhanced customer solutions with Renesas products. 

Ms. Ayyagari brings rich and multi-disciplinary expertise and strong customer facing experience across the semiconductor industry from Applied Materials (AMAT), Synopsys (IP and EDA) and Intel where she held executive and leadership positions in R&D, Product Engineering, Field Applications Engineering, Marketing, Pre- and Post-sales Customer Support and drove products from definition to high volume.

Ms. Ayyagari holds a master’s degree in computer engineering from the University of South Carolina. She is the author of several publications and patents and serves on the Board of non-profit organizations.